There are hundreds of emerging trends to keep up with in apartment marketing right now. So how do you pick and choose which ones are best for your brand? Depending on your goals for the year, the list of must-haves can prove overwhelming. Lucky you, I’ve narrowed down what I’ve observed to be the top three trends to keep top of mind before wasting thousands on marketing efforts.
The Convergence of POSE Media
The convergence of paid-owned-shared-earned (POSE) media is completely disrupting how marketers … market. Those who do not integrate and align their POSE are now at a disadvantage.
What do we mean by POSE? Paid is brand content enabled through payment (includes paid search, sponsored content, promotions, advertising, etc.); owned is brand content published on a brand’s channel (includes websites, social media channels, blogs, apps); shared is consumer content enabled by a third party (includes organic search, forums, user-generated content, “likes” and retweets or comments, etc.); and earned is consumer content enabled by a third party (media coverage, etc.)
Read more...Top 3 Trends Apartment Marketers Should Not Ignore | Property Management Insider