Multifamily operators understand that when it comes to boosting your bottom line, having the right technologies on board, especially a solid revenue management system, can go a long way.
But the best operators remember that leasing agents and managers should be mentally equipped to make the right decisions for your property.
“There’s a human element involved to try and determine what your rent really needs to be,” said Todd Bowen, vice president of operations at Washington, D.C.-based Kettler Management, at the AFT Live Conference on April 9 in Las Vegas. “You have to go out there, you have to be transparent. Be prepared to change. As you determine what those rents are, the public will tell you what’s working and what’s not working.”
Read more...Human Interaction Trumps Technology in Boosting Revenue - Property Management, Technology, Conferences - Housing Finance