Whether you like it or not, online marketing is here to stay. Don’t think that tomorrow you’ll wake up and not have to deal with it or worry about it, like a fad. No such luck. Burying your head in the sand and hoping that it’ll go away is not likely to help either.
So what is a person to do who doesn’t want to do anything, but deep down they know there are some minimum things they should be doing for the “greater good” of their company and future generations of that company?
Well, my first rule of thumb is to advise the person in charge of the company to protect the brand. Okay, so what on earth does that mean? What it means is to get your name secured in the top online marketing platforms out there, and if you don’t have a domain or blog, get the name registered as well.
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