America today is a veritable melting pot of demographic trends. The first Baby Boomers have arrived at senior citizen status. The population’s balance is shifting, with the historical white majority on its way to becoming the minority, while certain minorities are on their way to becoming the majority through a combination of organic growth and immigration. A huge pool of new graduates is pouring into the market. And urban centers are exploding at the expense of the suburbs.
While this flood of significant shifts is impacting virtually every property type, perhaps none is more influenced than the retail sector. Successful retailing requires layering preferences, price points and geographic placement—and tracking how these are changing to better address them with the right offerings in the right locations. Complicating this targeted planning is the growing influence of technology, in particular the competition from online retailing—so-called etailing.
Read more...America’s Changing Face | The Balance Sheet - Yardi Corporate Blog