Multifamily owners and managers across the country have been scrambling the past few years, trying to keep up with innovative ways to attract tech-savvy Gen Y renters. And along the way, tough questions have been raised about which tech amenities residents really want.
KTGY’s Manny Gonzalez compares this to how Gen Y sees the touchscreen interface on their car. “[Gen Y] wants to be able to purchase upgrades for their car like they do apps for their smartphone,” he says. “And if we don’t think about that in our rental communities, that we have to be able to upgrade so that we’re constantly changing, we’re going to be out of touch with this new generation of renters.”
Here’s a look at seven ideas for amenities with tech-centric Gen Y in mind:
Read more...7 Must-Have Tech Amenities for Gen Y Residents - Technology - Multifamily Executive Magazine