Why Your Renters Will or Won’t Renew via Multifamily Executive Magazine

Believe it or not, tenants care a little less about rental rates and a bit more about property management in 2012.

Over the last year, there has been a slight shift in what weighs more heavily into a renewal decision for multifamily tenants, according to the Q3 2012 Multifamily Industry Trends survey conducted by San Francisco-based research firm Kingsley Associates.

For renters who say they are “unlikely” to renew—the ones who have already been rubbed the wrong way—the top gripe was being pushed too far on rental rates, with 32 percent citing that as the deciding factor. But that figure is down 11 percent from last year. The top factors gaining importance from Q3 2011 to Q3 2102 were community management, up from 25 to 27 percent, community appearance, up from 11 to 15 percent, and location, up from 16 to 18 percent.

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