5 Keys to Unlock Effective Leasing Conversations via Multifamily Blogs

Are your leasing professionals drowning potential residents with facts, figures, and product information? So much so that your customers feel like they need to carry a can of “leasing professional repellent?” If so, read on…

Pretty much anyone can memorize sales techniques and strategies, and if you focus on doing only that, then you’ll quickly get lost in the crowd. There are a lot of leasing professionals out there doing the same thing—dancing together to the same music: “check off the list and close the sale.” Then there are the “leasing superstars”—the ones that stand out from the crowd simply because they are actually interested in the well-being of their customer. They are authentic, transparent, and unique. They are not “presenting” they are having “real conversations” with their customers.

Read more...CUSTOMER EXPERIENCE: 5 Keys to Unlock Effective Leasing Conversations - Multifamily Blogs