Greenwashing is pretty much exactly what it sounds like. It’s akin to whitewashing—the utilization of deceptive words in an attempt to embellish or conceal certain features. Greenwashing simply concerns this practice with regard to environmental friendliness. The deceptive practice is out there, taking the shape of claims regarding everything from sustainable development to recyclable content.
When one knows what to look for, greenwashing is somewhat easy to identify. TerraChoice Environmental Marketing Inc. offers a list of the basic abuses, or what it refers to as “the six sins of greenwashing.” The general acts include: the sins of no proof; vagueness; irrelevance; lesser of two evils; hidden trade-off; and perhaps the mother of them all—fibbing.
Read more...Sustainable Apartments | Multi-Housing News Online
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.