We talk a lot about online reviews. We talk about how important they are in influencing buying decisions, how SMBs need to respond to them, and how Google is starting to give more weight to reviews as social signals. But in doing that, we also create a lot of fear around the reviews that exist out there about our businesses.
There’s the sense that a single bad review can kill your business. Or that a handful of unhappy customers can send new customers away and ruin your brand in the search engines. And while it’s important for a small business to build an online review strategy, it’s equally important to remember that we’re all human. A few bad reviews won’t kill your business. In fact, those negative reviews may even help.
Sound crazy?
Below are five ways negative reviews can actually be good for business.
Read more...5 Ways Negative Reviews Are Good For Business | Small Business Trends
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