ApartmentList.com, the fastest-growing apartment search engine that is reinventing the rental market on a foundation of trust and transparency, has released the results of its first quarterly “Rentonomics” Report. Forty percent of American households, or roughly 100 million people, are renters, and based on a new survey of approximately 1,000 apartment searchers, nearly one quarter of renters plan to rent for life.
“There are potentially more than 25 million people who are looking to rent for life and that is a huge win for the multifamily industry,” said John Kobs, CEO and co-founder of Apartment List. “This fundamental shift in the mindset of the ‘American Dream’ opens up a great opportunity for owners/operators to leverage more robust ways to market their communities among this subset of renters.”
Read more...Rentonomics Report Reveals One Quarter of American Renters Are Uninterested in Home Ownership - Multifamily News Headlines – Breaking News, Stories, Top Headlines :: MultifamilyBiz.com
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