Social-Media Strategies - Marketing via Multifamily Executive Magazine

Far and away, Gen Y is the most technologically plugged-in generation of any demographic.

A recent survey from Houston-based J Turner Research found that Gen Y residents have the highest percentage of laptops and smart phones, at 89 percent and 88 percent, respectively. And the same report, Trends in Resident Technology & Communication Preferences, shows they’re using these devices to research neighborhood restaurants and events, perhaps even on your property’s Facebook page.

But when it comes to managing your company’s online reputation, there’s a lot more to manage than just social media if you want to attract Gen Y renters.

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