“Did you hear what our competitor is doing?” This question has caused many property management professionals to freeze in their tracks. What about you? Does your leasing team know what your neighboring apartment communities are doing? And if a future resident was to ask them, “give me 10 unique reasons why I should lease an apartment from you and your company," could they answer this question without a pause? “Knowing thy competitor” is critical, and this article will outline three easy ways to know more about them, than they know about you! Let’s get started!
Their People: Begin by shopping on the telephone and in-person, your neighborhood competitors and also any nearby competitors who offer similar pricing and product. Notice their leasing staff and look for the way they dress, the tone in their voice, the organization of their rental office, the ease they display when presenting their property, and what questions they ask during the property tour. By observing closely, you will see and hear the quality of person hired by your competitors and the time they invest in their training programs. Then ask yourself, “how do these standards, compare to ours?
Read more...3 Easy Ways To Know Thy Apartment Competitors - Multifamily Blogs – Experts – Technology, Products :: MultifamilyBiz.com
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