Leasing Conversation vs. Leasing Presentation- Is there a difference? via Multifamily Blogs

Let’s be honest, anyone who is even mildly successful in leasing apartments is pretty good at conversing. We are always engaging in conversations, not just at the office but at company business meetings, local apartment association functions, sales meetings, at home, and on the weekend with friends.

Why do so many Leasing Professionals leave all that “conversation” practice and skill behind when they “present” to the potential resident?

A presentation is often a monologue—a verbal presentation given by a single person featuring a collection of ideas. A conversation is different; it opens the door to interaction, engagement, and influence. It is a dialogue.

Read more...CUSTOMER EXPERIENCE: Leasing Conversation vs. Leasing Presentation- Is there a difference? - Multifamily Blogs