Monday, October 29, 2012

Multifamily Apartments: Five Big Trends via Multifamily Insight Blog

What “big trends” are driving the multifamily industry? Forget about what’s next, this post explores what’s here. Now. It’s easy to get lost is the minutia of multifamily. We have daily operations to address while planning for next month, next quarter, next year. Following are five trends occurring in our industry that will be taking up more space in your email box and brain in coming years. Notwithstanding the fact that they are occurring as we speak…

1. Technology. Rapid technological advances cannot to be ignored. It’s imperative to be a “first adopter” in an attempt to keep pace. When a twelve year old can help Mommy find an apartment on their smart phone we need to be there; on mobile, on-line, with current information and availability.

Tech is part of our daily lives on every level from the food we eat to the units we lease. Technology allows us to “connect” with our customers broadly and specifically. From Living Social to Facebook to PayPal there is no getting around greater forthcoming integration into the multifamily business. Carve out your niche here and own it. Note that this cannot be 100% outsourced. Someone in house must know where all the wires are located.

Read more...Multifamily Apartments: Five Big Trends | Multifamily Insight Blog

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