Keep Personally Identifiable Information Out of the Leasing Office via Property Management Insider

The protection and privacy of a prospect’s or resident’s personally identifiable information should always be front of mind for apartment owners and managers. In July at RealWorld, the annual RealPage user conference, a collection of industry professionals shared tips and best practices for maintaining data security and protecting resident privacy.

One popular discussion point was that keeping personally identifiable information out of the apartment leasing office is the first step toward properly securing the privacy of this important data. Another was keeping close reigns on third-party vendors, like collectors, that share personally identifiable information.

All agreed that property owners relish the day when a prospective resident fills out that application for residency, but punching in that applicant’s social security, credit card or any other personally identifiable information can turn smiles to frowns if the data is violated. Sensitivity to personally identifiable information has heightened in recent years because of increased information technology and the potential for obtaining information through Internet breaches and network security.

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