Sometimes, apartment living can breed strange bedfellows. Who hasn’t been paired with an oil-and-water roommate? When that happens, the best each side can do is learn to get along. You may even find an unlikely friend in the process.
It’s a fitting analogy for what’s happening between apartment operators and the online apartment review sites where residents post their unabashed opinions about multifamily communities. Once reviled as industry pariahs where haters could unfairly bash a community with negative rants – true or not – online review sites have quickly become the go-to source for prospects looking for the right place to live. That’s why apartment operators, some willingly and some less so, have started to embrace them.
Read more...Making Peace With Online Rating Sites - Technology - Multifamily Executive Magazine
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