J Turner Research, a leading market research firm exclusively serving the multifamily industry, today announced the findings of Trends in Resident Technology & Communication Preferences: What Do Residents Want?, the largest and most comprehensive multifamily-specific survey to date examining the technology preferences of apartment prospects and residents and the impact these factors have on rental housing decisions.
Results of the ground-breaking survey provide insight into the ongoing importance of technology-optimized ILSs, drive-by, and referral research by apartment prospects; determine demographic use and absorption of smartphones, tablets, and other devices for researching and communicating with apartment operators and property managers; and investigate emerging resident and prospect patterns in the use of social media and online ratings and reviews sites, often with demonstrable results running counter to widely held industry tenets and the resulting business operations strategies.
Read more...Social Media is Out, Ratings and Reviews Are In - Multifamily News Headlines – Breaking News, Stories, Top Headlines :: MultifamilyBiz.com
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