Google scores highest among college students looking for an apartment as students continue to turn away from traditional advertising – such as ads in campus newspapers – and instead go online to shop for a new place to live, according to a nationwide survey of more than 500 college students.
The survey was conducted by Catalyst, an Austin-based marketing firm that specializes in the student housing industry, and asked students about their use of digital/social media and the types of marketing tactics that typically impact their housing decisions.
Fifty-three percent of students surveyed ranked Google/internet searches as most important in helping them find a place to live. Friends' recommendations and those from parents followed at 37 percent and 27 percent, respectively. They identified Facebook, ads in the student newspaper, student activities sponsored by apartment communities and online ads/promotions as least important in helping them find an apartment.
Read more...Students Rely on Google & Friends to Find Housing via MultifamilyBiz.com
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