Curb Appeal Case Study: Finding Value in the Crafty and Eccentric

While the examples used deal with single family properties, the concepts definitely apply to apartments.

By Ashley Halligan, a rental property analyst for a Web-based company offering software comparisons and reviews.

First impressions are lasting impressions. When it comes to rental properties, enough cannot be said for the importance of curb appeal. As Cris Sullivan, Senior Vice President and Executive Director of Operations at Gables Residential states:

“You never get a second chance to make a good first impression. No matter how great the service is, or how great the programs are, if the property doesn’t look good you’ll never get the chance to go farther with that prospect. Curb appeal is very important.”

Property owners are familiar with the usual roster of curb appeal improvements, such as repainting the property, mowing the lawn and trimming the hedges. Basic steps like these should be done when preparing any property for rental.

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