Whether Gen Y apartment prospects are relying on a single source to inform their selection of a rental community or tapping into a variety of channels, the Millennial approach to finding an apartment is comparatively (and perhaps not surprisingly) more tech-savvy than searches conducted by other demographics.
What Gen Y residents ultimately want from apartment community design and management, however, may not be drastically different from what the renters who preceded them desired. Apartment operators bent on Gen Y success will likely benefit from the site selection, core amenity offerings, and customer service considerations typically made for market-rate multifamily communities in the first place.
Read more...What Gen Y Wants in an Apartment, And How They Find It - Research - Multifamily Executive Magazine
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