Monday, April 9, 2012

Winning & Losing Craigslist Ads via Ashley Halligan

In a story originally written by Ashley Halligan, an analyst at a Web-based software solution company, she said

Craigslist is one of the most valuable marketing tools available to rental property owners–particularly because it’s free (aside from brokered apartment rental listings in NYC). Craigslist provides a platform for free advertising, and is one of the most popular databases for prospective tenants.

Maximizing the value of your property’s ad can attract more potential tenants, and save over time in advertising costs (vacancy equals loss of income). Surprisingly though, there’s still quite a few rather ineffective and spammy ads lingering in the Craigslist space.

I’ve gathered insights from a few industry experts to define exactly what it is that makes a winning or losing Craigslist ad. Sounds simple enough, but what do the experts say?

Read more...Winning & Losing Craigslist Ads

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