A recent NY Times article reported about two owners who elected to sell their NYC office properties without an exclusive broker. The article will no doubt help bring buyers to the table and accomplish one of the ways of creating exposure for a property: press. However, there are many of the other vital steps that they will miss out on which could result in underselling the property.
The key element to maximizing a sales price is to expose it to the largest audience of buyers. It’s very simple: the more people who see a property, the more bids an owner will receive. The odds are overwhelmingly in the seller’s favor that if they receive more offers, the price will go up.
An exclusive agent can help expose a property the largest audience of buyers to generate multiple offers. There are many steps an exclusive agent takes to accomplish this. They include:
Read more...For Sale By Owner – Vital Marketing Steps Will Be Missed | The Full Nelson
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