Four Mistakes That Will Cost You Gen Y Renters via Multifamily Executive Magazine

Property managers and apartment firms understand the necessity of pleasing prospective residents and developing a good reputation. To further this mission, most have learned to tailor their offerings to the needs of specific demographics, such as seniors, students, and Millennials, also known as Gen Yers.

When it comes to attracting renters, the Gen Y demographic—generally considered those born between 1978 and 1995—is an increasingly hot market. From college students seeking off-campus housing to young professionals unwilling (or unable) to commit to a permanent residence, the Gen Y crowd is an estimated 80 million strong. Recent reports also show that this group may be less interested in homeownership than its counterparts in other generations.

Read more...Four Mistakes That Will Cost You Gen Y Renters - Compensation, Mobile Technology, Special Needs Housing, Construction Management, Demographics, Internet - Multifamily Executive Magazine