Rent Hike Transparency: How to Sell the Increase via Multifamily Executive Magazine

Apartment pros poised to keep increasing rents in 2013 stress that presentation, as well as product and service, are critical to raising rents in the right way.

That means educating existing residents about the costs to move, and even the alternatives they have to your property, while keeping common areas and other amenities sparklingly enticing.

Nicholas Dunlap, vice president of Fullerton, Calif.–based Dunlap Property Group, is aiming for a 5 percent increase in rents for 2013 across his 1,000-unit portfolio. To Dunlap, the main point to get across when selling a rent increase is simply to outline where it’s coming from.

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