Goodbye Flyers: Social Media Referral Programs On the Rise via Multifamily Executive Magazine

Sometimes, your best marketing agents are living within the walls of your own property.

Such is the case for King of Prussia, Penn.-based Morgan Properties. Back in 2008, its properties were littered with traditional door hangers and flyers requesting tenants to refer friends to available units, luring them with incentives like Starbucks gift cards or, even better, a $200 to $400 rent credit. Though the incentives were enticing, residents either trashed or simply overlooked the flyers, a common tale told at most multifamily properties. It only ended up being a waste for the marketing department.

That’s until Peggy Hale, vice president of sales, marketing, and training at Morgan Properties, was introduced to the idea of using social media-based referral programs.

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