Wednesday, January 2, 2013

2013 Apartment Marketing: 3 Internet Trends to Watch via Property Management Insider

In December, Mary Meeker, the highly respected Web and technology analyst and partner with venture capitalist firm Kleiner Perkins Caufield & Byers, released her end of year 2012 report on Internet trends. The main takeaway is that mobile devices such as smartphones and tablets are driving new levels of connectivity.

But you knew that, right? That’s what I thought but after digesting more than 80 slides of data about Internet trends, I’m still trying to wrap my mind around what the new reality of mobile computing and connectivity will look like in the very near future.

The report is a must read for anybody in the multifamily industry and I’ve embedded the slides at the end of the article. In the meantime, here are three trends from the report that I believe will have a major impact on your current apartment marketing plans as well as the multifamily industry as a whole.

Read more...2013 Apartment Marketing: 3 Internet Trends to Watch | Property Management Insider

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