Quality and Value Driving Growth in the Green Building Market, According to New SmartMarket Report via RealEstateRama

McGraw-Hill Construction, part of The McGraw-Hill Companies (NYSE: MHP), today released its latest SmartMarket Report: New and Remodeled Green Homes: Transforming the Residential Market at the National Association of Home Builders’ (NAHB) National Green Building Conference and Expo. The report includes McGraw-Hill Construction’s estimate that the green homes share of the construction market was 17% in 2011, equating to $17 billion, and expected to rise 29%-38% by 2016, potentially a $87–114 billion opportunity, based on the five-year forecast for overall residential construction.

The report reveals that two of the key factors driving this market growth are the fact that green homes are seen as having higher quality and that they save consumers money.

“In the current residential market, there is an enormous need to differentiate your homes for consumers,” says Harvey Bernstein, Vice President of Industry Insights and Alliances at McGraw-Hill Construction. “When builders are able to offer homes that not only are green, but also offer the combination of higher quality and better value, they have a major competitive edge over those building traditional homes.”

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