Some commercial real estate sectors use social media more than others, particularly when connecting with their target markets. As some of the comments from our recent student housing-themed Tweetchat illustrate, Facebook is the network of choice for industry professionals in this area.
Representatives from Catalyst Austin, Campus Apartments and Greystar Student Living weighed in on which social network is best for them to connect with their key demographic: upper-class high school teens and college-age students. Twitter is a little popular amongst college students, but Facebook is the surefire way to reach out.
“We’ve found Facebook to be our best social media tool for reaching & engaging residents,” Campus Apartments posted, ‘Photos & video are our popular content.” Similarly, Catalyst Austin concurred and commented via Twitter: “Facebook is the dominant social network.”
Read more...GlobeSt.com - Facebook Key in Student Housing - Daily News Article
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