Social Media Damage Control via MHNonline

Even before social media took the world by storm, changing how we spend our down time and how we do business, a good reputation management consultant was worth his weight in gold. Those public relations wizards could revive an ailing career, but it was much more difficult to repair the damage done to the bottom line of a restaurant when a scathing review was written by an unimpressed critic.

In a relatively short amount of time, social media has changed the playing field dramatically. Now the good reviews (hopefully you have lots more of these) reside right alongside the unflattering ones. Unfortunately, bad reviews will live online forever—especially since experts warn against removing negative comments, as this will only make matters worse and prolong the negative attacks—but they’ll quickly become less visible as new posts take center stage.

And while it might seem preferable to only have good reviews online about a building, according to social media marketing consultant Charity Hisle, “95 percent of people become suspicious when there are only positive reviews.” Don’t ever pay for good reviews, she adds.

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