Wood Partners, the developer of Alta Henderson, a new apartment property in Dallas, reports that after only eight weeks, the property is 60 percent leased—pretty strong evidence that the demand for apartments in that city is strong, as it is in a lot of places. But the company isn’t just relying on the strength of the local market to get renters to sign on the dotted line—it’s also pursuing a vigorous marketing campaign, including the use of social media, which the company says has been effective.
In fact, Alta Henderson is the first of Wood Partners’ developments to feature a social media/leasing associate as part of the lease-up staff. The company says that a number of leases have originated through its Facebook and Twitter accounts alone, which are typically used for branding and communication rather than a source of leases.
Read more...Social Media Helps Market New Dallas Apartments via MHNonline