Out of every 10 people that look for a new apartment, nearly seven are using ratings and reviews, according to Highly Recommended: The Influence and Impact of Online Ratings and Reviews on Apartment Searchers sponsored by Apartment Guide and conducted by Kingsley Associates.
The survey, which included responses from 29,907 current apartment residents, pointed out that different demographics use ratings in different ways. For instance, women are much more likely than men to leave either a mostly negative or a mostly positive review. And more than 70 percent of residents under 34 were likely to probably or definitely consult online ratings and reviews in their next apartment search.
Read more...How Ratings and Reviews Steer a Renter's Search - Multifamily Executive Magazine
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.