Just when you thought it was safe to watch television again after the ultra campy (and ultra crappy) SyFy movie “Sharknado” took a bite out of American pop culture last month, along comes Discovery Channel’s annual Shark Week.
Believe it or not, there are many apartment marketing lessons we can learn from the behavior of sharks. I don’t mean to imply that apartment marketers are mindless hunters on a continuous search for their next meal. In fact, sharks are anything but mindless killers regardless of sensationalistic headlines.
I will say that apartment marketing is complicated. There are new developments, changes and innovations almost daily that make it hard to stay relevant to potential customers fishing for a new apartment home.
However, we can study shark facts and behavior to develop winning online and apartment marketing strategies that can help you successfully catch and land the biggest fish in the sea: apartment leads.
Read more...Apartment Marketing Tips from Shark Week | Property Management Insider
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