Apartment Amenities: Understanding What Gen Y Wants via Property Management Insider

The multifamily industry spends considerable time and money targeting Gen Y renters through property management, apartment development, and marketing. And when 72% of people under 30 years old live in rental housing, its easy to understand why.

But do multifamily professionals really know what Generation Y wants when it comes to their apartment home? And do the 20-somethings employed within the industry think we actually understand them?

Here’s an idea: let’s ask them.

At the 2013 Crittenden Multifamily conference in Dallas this past March, Property Management Insider contributor, and resident Millennial, Jay Parsons moderatred a panel discussion with Generation Y multifamily professionals to debunk some myths about this particular generation of renters.

Read more...Apartment Amenities: Understanding What Gen Y Wants | Property Management Insider