Sen. Mark Warner (D-VA) would like to rebrand the energy efficiency movement. It started out as a push for energy conservation several decades ago, he noted, and that term was never well-received by most consumers. ‘Energy efficiency’ is better, but Warner bets that a movement dubbed energy productivity would be eagerly embraced by both businesses and consumers.
Warner made his comments as keynote speaker at a half-day event here hosted by the Alliance to Save Energy. While his comments were somewhat in jest, he was quite serious about their larger point. “The future of energy efficiency is bright, but I do have concerns,” he said. “It seems like the financial case for energy efficiency would be a no-brainer, but we haven’t been able to fully make the case why this is important.”
Read more...GlobeSt.com - Utility Ecosystem Key to Energy Efficiency - Daily News Article
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