Your residents and prospects want a pool, closet space, decent fitness facility and a business center. When looking for an apartment, they’d rather walk in unannounced than set an appointment, and you can bet that any negative reviews will get a closer look.
As for technology, package locker systems are way cool, and so are smart homes. Some would even pay $30-$50 more a month to have them. Leasing and making payments online is convenient, but most want to maintain personal interaction with the leasing agent and staff. Pets are the new amenity, and feeling safe and secure is critical. Seeing is believing; renting an apartment sight unseen isn’t always for everyone.
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