Airbnb announced the official launch of its multifamily housing program. The Friendly Buildings Program collaboration with apartment owners and addresses their apprehensions regarding transparency and accountability—that is what it attempts to do, at least.
Nearly 35 percent of multifamily property owners are interested in a home-sharing program and 24 percent of owners were unsure, reports the new National Multifamily Housing Council (NMHC) home-sharing survey. Nearly 60 percent of multifamily property owners are open to the idea of Airbnb onsite. The market is a powerful growth opportunity for the company if it can overcome owners’ concerns.
Read more...Airbnb + Apartments | The Balance Sheet - Yardi Corporate Blog