Stop for a moment and think about the last time you made a major purchase. Now, think back 10 – 15 years and compare how you researched, analyzed and ultimately made your decision then to your most recent decision.
Chances are your approaches were materially different. If you’re like the vast majority of consumers, your recent purchase was highly influenced by time you spent online. Maybe you read some articles online, downloaded a buyer’s guide, visited a review site or utilized social media to gauge the experience or knowledge of others.
If you did, you’ve participated in the biggest changes in marketing since the development of modern consumer branding techniques. The Zero Moment of Truth (ZMOT) represents the time one spends in self-discovery during a purchasing process.
Read more...Winning the ZMOT in the MFH Industry - Multifamily Blogs
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