Give Residents a Reason to Love You and They’ll Have No Reason to Leave You via Property Management Insider

As an industry, we’re consistently focused on developing a sense of community. A critical budget line item is resident events. And yet, participation in our pizza parties, breakfast-on-the-run, “Frozen” sing-alongs, or World Cup viewing parties are minimal, at best. To make matters worse, when asking residents about their satisfaction with “Sense of Community,” the national average is 3.40 on a 5-point scale. That translates to a “Warning” classification on our rating scale. Yikes.

What we now understand, however, is that when residents are evaluating “Sense of Community,” they’re not expressing their desire to become best friends with their neighbors or even having more or better events. Let’s face it: how many of you are dying to hang out with your own neighbors a little bit more? If you’re like me, I have a hard enough time scheduling get-togethers with the friends I already have! Why do we insist our residents feel any differently?

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