As rent growth declines, more new units come on line, and concessions return in some markets, operators will need to differentiate themselves to win renters amid fierce competition this year.
As CEO of Riverstone Residential Group, Terry Danner isn’t able to get out to the company’s properties as often as he’d like. So, he surveys site-level employees for their opinions on trends in the industry to get a grasp on what’s happening in all the places he can’t be.
“I have 120 regional managers. They all have different opinions,” he says. “You would think the industry would be homogenous, but they all think differently and they all run their properties differently.”
The Dallas-based firm’s most recent questionnaire, which will inform its strategy for the upcoming leasing season, focused on the opportunities and challenges leasing consultants will face this coming spring.
Read more...Battle Test - Multifamily Executive Magazine
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.