The hardest part about securing renters these days is just getting their attention. In the old days, multi-family complex users would do it with giant headlines and graphics in newspaper ads. Now even the newspapers are gone for the most part or they have moved online.
Actually, the situation is better than ever for both renters and owners. Online search means renters only have to look at relevant matches instead of scanning a giant sheet of paper and circling possible choices. For owners, ads and marketing content can be placed in front of a specific audience, such as young urban professionals instead of broadcast to the whole world.
We've gathered the latest stats and survey results on how today’s renters are looking for apartments and the tools they are using.
Read more...Multifamily Trends | How are today’s renters searching for their next apartment? - Multifamily Blogs
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