Terry Danner knows this leasing season is going to be a fight. But Danner, CEO of Riverstone Residential Group, is prepared to win.
Danner hopes his properties will stand out from the competition in this upcoming leasing season, and to help that effort, the company will be armed with some very recent data. Riverstone surveys many of its site-level employees to get their opinions on trends and challenges in the industry, which helps to shape the Dallas-based company's strategy.
One key finding: About 55 percent of the 569 site-level employees responding to the Riverstone survey say prospective renters are visiting between three and four properties before actually signing a lease.
Read more...Leasing Season Preview: 2014 is a Battlefield - Multifamily Executive Magazine