Friday, October 18, 2013

NMHC Survey: What Residents Really Want via Multifamily Executive Magazine

It's been almost two decades since the Spice Girls delivered their pointed request for a confession of what we really, really want. And during those two decades, apartment owners and managers have been making the same request of residents and potential residents.

But while the question is seemingly simple and direct, apartment residents’ answers haven’t always been so. There’s what they say they want—but also what they’re willing to pay for and what they can ultimately live without.

Read more...NMHC Survey: What Residents Really Want - Amenities, Green Sales And Marketing, Multi-Tools - Multifamily Executive Magazine

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