What’s wrong with pictures? Still images of the property are still the default visual for many apartment community owners in terms of online marketing. It’s easy to see why. Great cameras are affordable now and they make it easy to choose the best lighting and angle for compositions that are stunning and persuasive. Apartment owners who do not use video on their sites give excuses like “Too much can go wrong with video,” or “Amateur video sends all the wrong messages and professional video is too expensive.”
Those are understandable objections, but while these owners are making objections, those with videos are signing leases. Here are few basic facts that explain why video is an essential part of the contemporary marketing scene for apartment owners:
Read more...Multifamily Marketing Trend | Why Your Apartment Community Needs Video Marketing - Multifamily Blogs
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