When it comes to maintaining and increasing resident retention, we seem to put a lot of focus on why our residents are not loyal to us, but what we should really be asking ourselves is “What am I doing right?” When you identify who your loyal residents are, you’ll usually find there are five common factors that correlate with their loyalty. We’ve listed them below for your convenience:
1. You Ask for AND Listen to Resident Feedback
You ask the hard questions and listen to their needs, wants, and concerns. You take time to listen to their desires and honest feedback. You then work to provide them with what they need or want in a home. You show them that you care about them, and caring builds trust. When you implement changes and improvements based on resident feedback, you cultivate resident loyalty, and practically, increased resident retention.
Read more...The Top 5 Factors Resulting in Resident Loyalty | Property Management Insider