21 Questions: On Real Estate Demographics via Multifamily Insight Blog

As a property owner (or manager) how can you say you know your assets without knowledge of the human demographic surrounding the assets in your care? Demography is the study of statistics about human populations. Many people turn the page when they see the word demographics. It seems like the study of “something” that could be useful.

A review of demographic patterns is all about trends. These trends make and break fortunes. Here are a few examples:

• When an area is gaining in population with people earning high incomes property values rise.
• When young people move away from an area in droves, as occurs in small communities with limited job prospects, the in-place population ages rapidly and eventually income falls since there are fewer wage earners.

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