When it comes to succeeding in business, nothing is more important than knowing what your customers want and adapting to changes in customer demand. In our industry, as renter preferences develop, we have to work hard to stay ahead of the curve, or we will fall far behind.
A recent survey of renter attitudes, published in the June issue of UNITS magazine, highlighted some new shifts in resident demands that every property manager needs to take into consideration. The results suggest that a robust online resident portal is not only important to residents, but that it is quickly becoming essential to competing in an increasingly digital rental market.
Apartment Renters Demand Online Self Service
Read more...Rental Trends: Online Self-Service Features are the Top Factors Impacting Rental Decisions | Property Management Insider
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