5 Smart Social Media Strategies - Marketing via Multifamily Executive Magazine

Here’s a newsflash about social media for apartment operators: it’s not just about how many “likes” you have on Facebook. Instead, it’s about connecting with your residents (and hence, their networks) to make sure your real-life communities are as sticky as possible.

“You shouldn’t really be using your Facebook page or Twitter as a classified ad or a way to sell apartments,” says Melissa Deen, marketing director for San Diego-based Sunrise Management, which runs 9,000 units across Southern California and Arizona.

It’s about more than that, says Joe Greenblatt, Sunrise Management’s CEO. “At the end of the day, it’s all about engagement, which leads to more traffic and higher retention. Engagement with residents is a good thing.”

Here are five smart ways companies are thinking about social media:

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