Apartment operators shouldn’t assume that today’s preferred renter amenities are defined by the regions where they operate. The 2017 National Multifamily Housing Council/Kingsley Renter Preference Report unveiled in October suggests apartment residents around the country have some very distinct favorites that don’t necessarily jive with where they live.
The bi-annual report, which drew 272,000 responses from 1.1 million Gen Z to Boomer renters at mostly Class A and B properties, did confirm that technology and comfort are highly desirable. Getting a good cell phone signal in a climate-controlled apartment or community space is among the top must-have amenities.
Read more...NMHC/Kingsley Report: Renters Prefer the Basics in Amenities:
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