A consistent sentiment among multifamily housing leasing professionals is to know your resident and understand that one size does not fit all. The industry has strived in recent years to appeal as much as possible to individual preferences, especially in lease processes, while keeping a keen eye on the trends that drive folks to rental housing.
Understanding what drives residents and prospects to apartments is no easy task. In a world driven by personal preference and instant gratification, providing the right housing options may seem like a Herculean task.
Read more...The Shift Toward Renter Nation