Apartment builders have long targeted renters with the latest amenities and fancy luxury features like gyms, business centers, and concierge and dry cleaning service.
But rooftop dog parks?
With tens of thousands of new units coming on line each month across the country in New York City, Washington, D.C., Seattle, Los Angeles, Atlanta, Dallas and other large markets across the country, developers are venturing further onto the risk curve, bringing luxury offerings and amenities to a wider range of neighborhoods and locations. They're also amping up the amenities with creative and sometimes offbeat features and marketing events to build buzz and push pre-leasing.
Read more...Sizzle Factor: Apartment Developers Try to 'Out-Amenity' Rivals In Crowded Markets - CoStar Group